AI Insights · Timothy · July 2025
Top 5 iOS Decoration Games in Italy: Q2 2025 Performance
Explore the performance of the top 5 iOS decoration games in Italy during Q2 2025, highlighting revenue, downloads, and active user trends.
In the second quarter of 2025, the Italian iOS market for decoration games saw notable performances from several key apps. According to Sensor Tower, these top five apps demonstrated diverse trends in weekly revenue, downloads, and active users.
Gardenscapes from Playrix maintained a steady revenue stream, peaking at around $109K in early May. Weekly downloads showed a gradual decline from 9.4K at the start of April to approximately 6.1K by the end of June. Active users exhibited fluctuations, starting at 149K and closing the quarter slightly lower at 131K.
Homescapes, also by Playrix, saw its revenue peak at nearly $82K in early May. Downloads decreased over the quarter, beginning at 3.4K and ending at 1.8K. Active users followed a downward trend from 119K to 92K.
Travel Town - Merge Adventure by Moon Active experienced varying revenue, culminating in a peak of $55K in late June. Downloads decreased from 5.1K to 2K, while active users remained relatively stable, closing at 25K.
Seaside Escape®: Merge & Story from Microfun Limited saw revenue increase towards the end of the quarter, reaching $15.7K. Downloads decreased significantly from 967 at the start to 326 by the end. Active users started at 10.6K and ended slightly higher at 11K.
Matching Story by VERTEX GAMES PTE. LTD. showed growth in revenue, peaking at $14.9K in late June. Downloads fluctuated throughout the quarter, ending at 1.7K, while active users remained stable, closing at 8.8K.
These insights reflect the dynamic nature of the decoration games market in Italy. For more detailed analytics, visit Sensor Tower.
